A. W. Olsen & Partners Agency created the world’s best public sector campaign
The Latvian Communications Agency A. W. Olsen & Partners has won in the world’s largest public relations competition IPRA Golden World Awards (GWA) 2018 in the Public sector – Agency category for the anti-fraud movement #FraudOff (#atkrāpies) concept and communication campaign. In this movement, several dozen state, non-governmental and commercial organizations are struggling with fraud in its various manifestations.
For almost thirty years, the IPRA GWA award has been evaluating the best communication projects from around the world, taking into account the complexity, creativity, originality and similar criteria in the context of local community, country, region and even the entire world. “This year the competition showed method, excellent planning and superb creativity, ” explains Bart de Vries, IPRA’s President and chairman of the jury.
“Receiving such a prestigious award, for which we competed with the world’s strongest communicators, confirms the righteousness of the A. W. Olsen & Partners Agency’s position that public administration not only can, but must use modern and advanced approaches in communication. We are proud that this is not our first idea for the public sector, awarded with the highest award in a prestigious international competition,” Olga Kazaka, Partner of the A.W. Olsen & Partners Agency, said.
“With the creation and development of the movement #FraudOff, we have shown that by joining forces we can achieve a lot – to express our attitude towards fraud and invite others to do so. The long-term goal of the movement is to achieve zero tolerance of the population against the fraud in our country. We are very pleased with the cooperation and highly appreciate the recognition of professionals. It encourages us not to stop, but to continue to develop the idea more and more,” Deputy Secretary of the Ministry of Finance Jana Salmiņa emphasizes.
#FraudOff (#atkrāpies) video-case.
The works submitted to the competition were evaluated by a panel of international experts, bringing together experts from around the world, including Austria, Belgium, Bulgaria, Finland, Holland , Russia, Saudi Arabia, Turkey and the United Kingdom. The IPRA Golden World Awards 2018 Ceremony will be held in Barcelona this October.