Latvian PR agency A.W. Olsen & Partners has become the finalist of the biggest European communication competition European Excellence Awards 2019 in two categories: “Government Agencies & Parties” and “Estonia, Lithuania, Latvia”.
A competent jury highly appreciated the A.W.Olsen & Partners agency’s project Three Steps to Safe Roads in Latvia, developed and implemented by the order of the Motor Insurers' Bureau of Latvia (LTAB), as well as the YouTubers Against Fraud campaign, which was implemented in the framework of the #Atkrāpies!/#FraudOff! movement in cooperation with the Ministry of Finance of the Republic of Latvia.
It should be noted that both projects have already been professionally honoured at international level. The #Atkrāpies!/#FraudOff! movement has received the most prestigious international awards:
- The highest award in the field of public relations at the IPRA Golden World Awards (GWA) 2018 in the agencies’ category of Public Sector Collaboration;
- The international award at the European Excellence Awards, winning the category of Change Communications;
- The first place at Eventiada IPRA GWA 2018 in the category of Social Projects.
In its turn, the Three Steps to Road Safety in Latvia campaign has also received a gold award at the world’s largest public relations competition, IPRA Golden World Awards 2019, in the category of Traditional and New Media Integration.
Video descriptions of the two campaigns can be found at:
https://ej.uz/FraudOff_2018_case
https://ej.uz/3StepsToSafeRoads
About European Excellence Award
Europe's most prestigious European Excellence Award has been presented for outstanding achievements in public relations and communications since 2007. An international jury evaluates applicants in a variety of categories, from internal communication to public relations projects, highlighting the best examples of communication and PR work across Europe.