A. W. Olsen & Partners and MIBL’s campaign has received the world’s most prestigious communication award
Latvian communication agency A. W. Olsen & Partners is among the top agencies in the world’s largest public relations competition, the IPRA Golden World Awards (GWA) 2019, in the traditional and new media integration category. The awarded campaign, “Three steps towards traffic safety in Latvia”, was developed and created per request of the Motor Insurers’ Bureau of Latvia (MIBL).
The IPRA GWA award celebrates the best communication projects worldwide for more than thirty years and takes into account project difficulty, creativity, originality, and similar criteria in a local, national, regional and even global context. Svetlana Stavreva, President and Chairwoman of the judges’ panel of the International Public Relations Association (IPRA), indicated: “It seems the award has made a leap forward this year. We notice the more creative use of social networks and excellent creativity.”
A. W. Olsen & Partners partner Olga Kazaka states: “The best communicators worldwide compete for this prestigious award every year. To us, being awarded with the IPRA GWA for the second year in a row is a confirmation that the A. W. Olsen & Partners agency has an effective and progressive approach to communication processes. For instance, in the campaign awarded this year, we used focused messaging, design thinking, applying innovations for process streamlining, provocation, as well as data analysis. It allowed us to speak clearly about a complicated and not particularly interesting topic, related to compulsory civil liability insurance for owners of motor vehicles. The judges panel emphasized the balance between the new and traditional media in our campaign, and we did pay special attention to that since we understand it’s the success behind most of our current campaigns.
According to Jānis Abāšins, Chairman of the MIBL, “The MIBL is very pleased to find that A.W.Olsen & Partners chose the MIBL campaigns for entering the prestigious competition, as the goal of our campaigns was to raise public attention to road safety and the importance of CCLI. We’re delighted that A.W.Olsen & Partners is continually finding new and innovative solutions to interestingly but also correctly telling the public about acting correctly and responsibly in accordance with the Road Traffic Regulations, as well as explaining that the CCLI is not an unnecessary burden, rather a safety guarantee to the drivers themselves, the passengers, and other members of road traffic. These are difficult topics, and therefore we are quite satisfied with the agency’s contribution to developing our campaign”.
Campaign video description: https://ej.uz/3StepsToSafeRoads
A. W. Olsen & Partners campaigns were among the finalists in two other IPRA GWA 2019 categories. The submitted projects were evaluated by a professional judges’ panel which included global experts from countries such as Austria, Bulgaria, Japan, Russia, Saudi Arabia, Turkey, the Philippines, USA, and the United Kingdom. The IPRA Golden World Awards 2019 official award ceremony will be held in Erevan this September.
About A. W. Olsen & Partners
Communication agency A. W. Olsen & Partners merges strategic and creative approaches to public relations and marketing since 2005. As a result, the agency operates throughout the Baltic states and has won several international competitions, and handles communication challenges for clients such as, for example, Kaspersky, WizzAir, ELVI, 4F, Venden, Mikrotik, Rīga Plaza, L’Oreal, as well as several countries and non-governmental organizations.
About the Golden World Awards for Excellence
The annual IPRA Golden World Awards competition was created in 1990 by the International Public Relations Association (IPRA) to celebrate the best communication projects worldwide. The winners are particularly proud their projects comply with the best international public relations standards. There are many national and regional public relations competitions, but the GWA is the only global award.