In expert interviews, the most annoying thing for the public is avoiding answering the question

The study found that a third of viewers (34%) were most annoyed by an expert avoiding answering a question. This gives the audience the feeling that the expert either does not understand the question or does not want to answer it directly, thus creating a lack of trust and a suspicion that information is being hidden.

The second most common problem is the inability to formulate the message clearly. Almost a fifth of respondents (19%) said that experts often struggle to express their main message clearly, resulting in the audience not understanding what the speaker is actually trying to say. In today's communication, simply talking about the difficult is the height of professionalism.

The third most common problem is filling pauses with sounds, as indicated by 7% of respondents. This not only shows a certain awkwardness but can also distract from the main topic and give the impression of a lack of confidence on the part of the expert.

Another distraction mentioned is self-publicity (5%). Although experts often tend to use the interview time to promote themselves or their products, this can annoy the audience and distract from the main purpose of the interview - to provide objective and useful information.

Another point mentioned by respondents is the lack of clarity about how the message affects listeners (3%). If the audience does not understand how the information provided by the expert applies to them, they may lose interest and fail to relate the message to their own situation or needs. Equally common distractions are monotone (3%) and lack of confidence or excitement (3%). These may seem minor, but they all affect how the expert's message is received and how effectively it reaches the audience.

Survey results show that successful expert interviews require much more than just knowledge and experience - the ability to present information is also important.

"Today is a time for great communicators, leaders and experts because, in a world of information, people listen to them to understand important events. Our survey highlights the importance not only of expertise but also of the ability to deliver your message clearly and persuasively to your audience. It is therefore essential that management and experts undergo regular media training, which teaches them how to polish their message, overcome anxiety and develop a persuasive communication style. After all, successful communication is based on the ability to speak in a way that audiences not only listen but also hear. That's why media training is one of the best investments in an organization's reputation that pays off in the long term," says Olga Kazaka, Member of the Board at "Olsen+Partners".

The public survey was conducted by the research company "Norstat" on behalf of the communication agency "Olsen+Partners", surveying 1000 people across Latvia in September this year.