Latvian traffic safety campaign has won the most prestigious PR award in the world

The campaign “Mobilais Saskaņotais Paziņojums” (“Three steps to safe roads”) implemented by the Motor Insurers' Bureau of Latvia (hereinafter - LTAB) in 2018 received a gold award at the world's largest public relations competition IPRA Golden World Awards 2019, in the category of Traditional and New Media Integration. An international competition jury of 23 countries highly praised the uniqueness of the LTAB campaign and its ability to use new technologies to improve drivers' daily lives. “This year's LTAB campaign competed with hundreds of other communication campaigns from 64 countries throughout the world. It’s a pleasure to see that industry professionals and the jury highly appreciated the accomplishments of our organization alongside world-renowned corporations like Google, Adidas, Coca Cola, Aramco, Ford, Lukoil and more. This proves that in Latvia we are able to create products and services that are highly valued elsewhere in the world,” Jānis Abāšins, Chairman of the Board of LTAB, says. “While the world's leading scientists publish their research in international peer-reviewed journals, the highest quality evaluation of communication professionals is the international IPRA Golden World Awards. This is the second year that our agency has been awarded the highest prize in the prestigious competition that only enhances the motivation to seek new efficient and creative solutions to communication challenges,” Olga Kazaka says, who is a partner in A.W.Olsen & Partners Communications Agency which designed and implemented the “Mobilais Saskaņotais Paziņojums” campaign. Campaign video description: https://ej.uz/3StepsToSafeRoads About the Golden World Awards for Excellence The annual IPRA Golden World Awardscompetition was created in 1990 by the International Public Relations Association (IPRA) to celebrate the best communication projects worldwide. The winners are particularly proud their projects comply with the best international public relations standards. There are many national and regional public relations competitions, but the GWAis the only global award.
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