A.W.Olsen & Partners and the Ministry of Finance received the prestigious European Excellence Awards

PR Agency A.W.Olsen & Partners received the prestigious European Excellence Awards, which is annually awarded to the best European communication campaign аor the campaign #nomaksāt ordered by the Ministry of Finance and launched in 2015. This year, awards were presented in Berlin. In the final tour more than 200 campaigns were nominated in 63 categories, and in each category the prize was awarded to only one campaign. Campaign #nomaksāt, launched by the Agency A.W.Olsen & Partners, received the award in the ‘Change communications’ category. The best campaigns launched in 2015 were nominated in this category for stimulating major changes of public opinion or changing public actions. “We are pleased that our brave campaign, which we implemented by the Ministry of Finance order, has won the highest score at the second competition for communications professionals. Earlier this year, the campaign received two main prizes at the international competition for public relations professionals ‘Baltic PR Awards’, thus the award received yesterday is a confirmation that our skills have been evaluated in all of Europe, - says the Agency partner Olga Kazaka, adding that among the competitors were such well-known brands as Maersk Oil, Telefónica Germany, UniCredit Group and others. #nomaksāt campaign was implemented in late 2015 by the Public Relations Agency A.W.Olsen & Partners and ordered by the Ministry of Finance. The campaign was addressed to the youth presenting the need to pay taxes and their distribution system. In order to successfully interact with the target audience a popular rap group ‘Olas’ took part in the campaign and created a single #nomaksāt. The activity of the target audience as well as market and public opinion research has confirmed that the campaign achieved its goals. More information about the campaign in English can be found here. PR Agency A.W.Olsen & Partners was established in 2005, offering its clients communications and marketing services. Agency clients are the following companies: Kaspersky Lab, L’Oreal, Zepter, WizzAir, ELVI, Mikrotik, the Ministry of Finance of the Republic of Latvia and others.