Quality of the PR education in Latvia is a topic that is often discussed among professionals. A.W.Olsen & Partners/ Scholz & Friends Riga public relations agency considers it to be an important issue, therefore representatives of the agency on a regular basis share their experience with the students, not to mention that it cooperates with leading higher education establishments of Latvia that prefer to offer their students not purely theoretical programs, but also a possibility to communicate with the industry professionals.
Olga Kazaka, partner of A.W.Olsen & Partners/ Scholz & Friends Riga on invitation of Riga International School of Economics and Business Administration (RISEBA) was working in the jury of the contest of creative ideas "Ģlobal Innovation Tournament", organised by Stanford University (Caifornia) and held in Latvia for the first time. The best of the students` works will compete with their rivals on the global level, allowing students already during their studies to broaden their professional outlook.
Representatives of the A.W.Olsen & Partners/ Scholz & Friends Riga communication agency continue with their guest lecturing at the higher education establishments of Latvia.
At the end of September a meeting was held with the students of communication of the School of Business Administration Turība, and at the end of November a meeting took place with the communication students of the Riga Stradins University, who attended a lecture “’marketing communication”. In December we plan to gold a new guest lecture at the Riga Stradins University this time dealing with “reputation management”. In addition to this, the PR Agency continues its cooperation with the Latvian Association of PR Students (LaSASA).