A.W. Olsen & Partners / Scholz & Friends Riga has started the implementation of a new pan-European campaign

International agency group Scholz & Friends has started developing a climate action campaign. In Latvia this campaign, contracted by the European Commission, is being implemented by A.W. Olsen & Partners / Scholz & Friends Riga.

Scholz & Friends has won a two-year climate action campaign contracted by the European Commission’s Directorate-General for Climate Action.

Having competed against major international competitors, Scholz & Friends was the selected agency responsible for planning and managing all aspects of the integrated pan-European communications campaign. The project's aim: to show that a low-carbon economy in Europe is necessary, feasible and affordable.

"We are excited at the prospect of working on this inspiring and meaningful European campaign", says Dominik Thesing, Managing Director of Scholz & Friends.

"We want to show that climate action and economic prosperity are not contradictory – they complement each other."

“The issue of the “green economy” is important for Latvia, as well as for the whole Europe. I hope that this campaign will help bring it into focus and show its advantages in our country”, - said Olga Kazaka, a partner at PR agency A.W. Olsen & Partners / Scholz & Friends Riga.

Earlier Scholz & Friends agencies ran the pan-European Election Campaign 2009 on behalf of the European Parliament.