A.W.Olsen & Partners/Scholz & Friends Riga Agency started cooperation with Kaspersky Lab

PR-agency A.W.Olsen & Partners / Scholz & Friends Riga has received the right to develop   media relations and conduct public relations activities in Latvia for  Kaspersky Lab - the leading producer of security systems detecting malicious and unwanted software.

"We are proud that Kaspersky Lab expressed its confidence in us, not to say about the opportunity to work with such a strong brand. For our part we will do our best to strengthen the position of Kaspersky Lab in the Latvian information domain," - said Olga Kazaka, partner of A.W.Olsen & Partners/Scholz & Friends Riga.

The agency aims to not only ensure the full PR-service of Kaspersky Lab, but also to achieve the extended coverage of the topic of computer security in the non-specialised media. The interest shown today by media to the problem of information security, is not by far accidental. This topic has long ago moved from the framework of niche publications: SMS-blockers, “Nigerian brides”, fishing, fake anti-virus software – this is just a small list of current computer threats that endanger contemporary Web users.

"The number of new Internet users is growing rapidly, and many of them are not even familiar with the most basic safety rules in the Web. As a result, many internet scammers use this situation to their advantage. To duly and timely warn the Internet users about the threats, simply explaining complicated matters, to explain and teach, thus making "life" on the Internet a bit safer – these are the  basic principles of communication of Kaspersky Lab, - said Svetlana Novikova, head of the Corporate Communications of Kaspersky Lab in the Eastern Europe, Middle East and Africa region. - I`m certain, that expertise in the analysis of threats and protection from malicious software, offered by Kaspersky Lab, will be in demanded among journalists not only from the computer media.

"The origin of the creative tandem was celebrated with journalists, taking them on the press tour to Moscow for the presentation of new versions of solutions for home users Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2011. Also, the journalists had the opportunity to visit the office and its heart - the anti-virus lab - and to conduct a personal interview with the founder Eugeniy Kaspersky.

A. W. Olsen & Partners / Scholz & Friends Riga

Founded in 2005, the Communication, Market Research and Public Opinion Agency A.W.Olsen & Partners brings together professionals with a vast experience and extensive knowledge in the field of public relations. The agency helped to create and develop brands that are well-known in Latvia and throughout the world. In 2008, A.W. Olsen & Partners became a partner to the international communications network Scholz & Friends. The partner status allows AW Olsen & Partners to cooperate with the Scholz & Friends Agency in 27 countries of the European Union and partner agencies throughout the world. The most popular services of A.W.Olsen & Partners are working with the media, strategic consulting, image making, as well as sociological and marketing research.

About Kaspersky Lab

Kaspersky Lab is one of four leading manufacturers of software solutions for information security. The company`s products protect computers and mobile devices of more than 300 million users around the world (including Africa). Kaspersky Lab is a group of companies headquartered in Moscow, the five regional divisions and dozens of local offices.