Art to Seize the Opportunity

In times when most entrepreneurs wake up in the morning and go to bed in the evening with the word ‘crisis’ on their lips, public relations industry has to focus on possibilities and projects, which can provide a lot of benefit with minimum expenditure.

Such an opportunity is the annual project “Shadowing Days”, which will take place on 18 February. Participation in this project is free (all you need to invest is a bit of time and creative thinking), but benefits are countless! A.W.Olsen & Partners have developed recommendations on how to organise the “Shadowing Day” to turn it into an effective and successful public relations tool.