A.W. Olsen & Partners is changing its name to Olsen+Partners and will now be offering trust management

“The formula of modern corporate communication: organisations attract the attention of the audience by offering emotions and impressions in return. However, this formula has an important continuation: the audience is ready for the long-term interaction only with the organisations they trust,” Olsen+Partners Partner Olga Kazaka says.

This is confirmed by a survey conducted by Norstat on behalf of Olsen+Partners. Among the most important tasks in the field of communication for the next three years, as highlighted by 1535 entrepreneurs from Latvia, Lithuania, and Estonia, building and strengthening trust took the top spot. In Latvia, this was noted by 73% of entrepreneurs, in Lithuania - 70%, and in Estonia - 80%.

"As trust has become the primary deficit resource in the eyes of leaders, our mission is to assist organizations in gaining and strengthening trust through strategic and modern communication: from media relations and integrated campaigns to lobbying and consulting on diversity, equity, and inclusion (DEI) policies," emphasizes Olga Kazaka.

About Olsen+Partners

The ideas developed and implemented by the Olsen+Partners team over 18 years have been repeatedly winning the most prestigious awards in the field of communication. Five times, the agency's campaigns have been acknowledged as the best in the world. The agency cooperates with leading brands such as Wizz Air, Bang & Olufsen, ELVI, Venden, Venipak, Reaton, iDeal and others, and has extensive work experience in the public and non-governmental sector. The agency belongs to its co-founders and partners Gints Lazdiņš and Olga Kazaka. The legal entity of the agency's new brand Olsen+Partners will remain unchanged: SIA PR Kvadrāts.