Olsen+Competence

The social campaign #LViedvesmo (#LVinspires, meaning “Latvia Inspires”), which was carried out by the communication agency Olsen+Partners (formerly A.W.Olsen & Partners) upon the order of the Cross-Sectoral Coordination Centre Republic of Latvia, included elements of self-persuasion and engagement. This is also one of the examples when a slogan created for one campaign continues to live on in the long term.