Olsen+Competence

The Data State Inspectorate’s "Data is a Value - Protect It!" campaign used a bold social experiment, "Everything for Nothing. Nothing for Everything." A pop-up store in Riga malls offered prizes in exchange for personal data. This interactive approach engaged a generation often ignoring traditional media, using provocative messaging to emphasize data protection. By thinking outside the box, our bold campaign sparked conversation and raised awareness about the importance of safeguarding personal information.

This campaign was awarded the IPRA Golden World Award 2025 in the category "Public Sector.”