Contests Like & Share - yes or no?

“Share me. You do want a new iPhone 6. You will live happily ever after”- contests Like & Share are able to flirt, lure, but do Facebook pages working on these contests get the long-term benefit of using them? Let’s see. Love at first sight Reports are mocking - my Facebook page has 300 followers, on average, news are getting 1-5 “likes”, only friends are commenting. The contest “Like & Share”, please save me. Number of followers is growing, the first comments are for the news about the contest “Like & Share”: “Well, I must win something”, “For holidays will be just right”. News about the contest is getting “likes” more than pictures with kittens, children and weddings, so much so active! When rose-colored glasses are off The number of Facebook followers during one month has increased to 2,700, but the number of “likes” for the latest news is ranging from 1 to 9. Why so little? Are these 2700 sleeping? Carefully analyzing new followers, we found out that most of them are watching hundreds of Facebook pages and each month participate in dozens of contests “Like & Share”. These 2700 people like a prize promised in the contest rather than the page itself and information on it. EdgeRank Facebook page shows the new record not to all its followers, but using an algorithm EdgeRank, only 1/10 of all the followers, and most recently - even fewer. If users share news on the page, comment on and shake “likes”, then this piece of news will see a large number of followers of the page. Will the followers share the news about contests, comment and click “like” who like the prize, but are not particularly interested in the page itself? Unlikely. As a result: if the Facebook page attracts thousands of followers who are not interested in the page itself, but only the prize, an unpleasant situation appears: the page news are stuck - they do not share, do not comment, do not click “like”. Why? Here's an example: Facebook page has 300 followers who are interested in the page itself, and 2,700 who are only interested in the prize. Facebook, using the algorithm EdgeRank, shows page news to approximately 10 percent of followers. It turns out that about 300 people (10 percent of 3000) will see the news. 30 of them will be interested, may wish to share a picture, comment, click “like”, and the remaining 270 - a prize seekers. Here is the answer why even thousands of new followers obtained because of the contest “Like & Share” did not help the Facebook page to promote. Recommendations

• Attract users with well-written news - interesting text, beautiful picture. News should be such that you yourself would like to share them in your Facebook profile.
• Promote page news, using the function “Boost”, adjusting it so that the news would be showed to page followers and their friends.
• If you are organizing a contest, use your company's products or discounts on firm goods as a prize.

Good news

1) News Manaslecas.lv with video that encourages to purchase gifts for the Christmas holidays at the blind man. https://www.facebook.com/video.php?v=818116714916587

2) Swedbank challenge. If at least 1,000 people will share photos, a friend of students will climb up at the front of Swedbank building. https://www.youtube.com/watch?v=4eaowlOVa74

3) Snickers news in a few moments after the Uruguayan footballer bit Italian defender Giorgio Chiellini on the shoulder at the World Cup.