Trust=Strategy+
Communications
TURNING SHORT-TERM ATTENTION INTO LONG-TERM TRUST
Latvian communication agency Olsen+Partners combines a strategic approach with extensive practical experience in the field of public relations, marketing and advertising, thanks to which it turns clients' challenges into success stories and short-term attention into long-term trust.
Olsen+Competence
Do you need a press release, press event, press office, influencer marketing, marketing or social campaign...
The integrated marketing campaign "3 steps to safe roads in Latvia" was developed by communication agency Olsen+Partners (formerly A.W.Olsen & Partners) on the order of the Motor Insurers' Bureau of Latvia.
Our experts are in demand as speakers at leading conferences on communication, business, management and development.
We often use the NUDGE approach, which assumes that it is best to deliver the message at the moment when the audience is as ready as possible to perceive and act on it.
As a newsworthy occasion for the Hartwall Original Long Drink brand, we organised an art project opened with a special party.
Both international and Latvian organisations highly value the quality of our press office, thanks to which they can develop media relations.
Strategic vision of the communication field is our strength.
In just 2 weeks, the team of communication agency Olsen+Partners (formerly A.W.Olsen & Partners) planned and organised from "A" to "Z" a campaign for the 4F sportswear brand in Lithuania.
We helped create a hype in the media and public spotlight about the opening of the iDeal Apple Premium Partner store, which lead to a long line to the store.
By order of the Investment and Development Agency of Latvia, we attracted participants to a business incubator.
Insurance is an issue that is always relevant, though we are ready to think about it only when something happens.
We create commercial videos of any complexity and specificity. In this case, we developed a package of videos and photos for advertising and the website of the Latvian cosmetics brand Response by Dr.Stavro.
We also organise events of varying complexity.
Talking to young people about the importance of paying taxes requires audience recognised authorities and the right message.
We provide communication services not only in Latvia, but also in Lithuania and Estonia.
We like innovation, so we often supplement classic communication channels with the latest developments.
See more cases +
Olsen+Insights
Olsen+Partners Develops Free Tool to Check Texts for AI Writing Patterns
Communications and influence agency Olsen+Partners has developed a free tool, Olsen+TextAudit, which analyses text and identifies linguistic features that may cause it to be perceived...
20.08.2026
What do the new AI requirements change in corporate communications?
As of 2 August 2026, the European Union has begun applying new transparency requirements for the use of artificial intelligence (AI). This does not mean that every text or image created...
03.08.2026
Don't let the weather distract us from what really matters
Not only literally, but also in the world of communications, we're heading into a very hot season, with the rain offering only brief relief. Latvia's upcoming parliamentary elections will turn...
06.07.2026
Latvian journalists and editors: identifying AI-generated content has become a new responsibility
The communications agency Olsen+Partners conducted a series of interviews with representatives from the editorial teams of Latvia's 10 largest media outlets...
01.07.2026
Only one in five Latvians view the use of AI in communication positively
Only 21% of Latvians view the use of artificial intelligence (AI) in the communication materials of organizations and their leaders positively, according to a public opinion survey...
22.05.2026
Organizational leaders must become thought leaders
Why has my public relations agency seen a sharp increase in demand for executive personal branding strategies and media training over the past year? It is tied to a highly significant trend.
15.05.2026
Immortal Content and the Illusion of Control
Communication does not end the moment a press release is republished by news portals or when we hit “post” on social media. Content continues to live on—it is reshaped, interpreted, and redistributed,...
01.04.2026
The second most important reminder this spring
The first and most important reminder this spring, of course, is to apply SPF — but many are already talking about that. Meanwhile, Olsen+Partners reminds communicators and organizational leaders about what...
09.03.2026
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Olsen+ Career
We cooperate with the best ones! If you have talent in public relations, marketing or advertising, developing strategies or creative ideas, graphic design, copywriting, creating content for social networks or project management, contact us as soon as possible by writing to vakance@olsen.lv.
Trust keepers
Since the establishment of Olsen+Partners (formerly A. W. Olsen & Partners) in 2005, the partners of the company have been systematically inviting the best communication experts to join the team, which allows them to quickly and qualitatively solve issues of various complexity and extent.
Gints Lazdins
Partner and co-founder
Since 2002, he has been advising organisations from the private, public and municipal sectors; initiated and directed the approval of several legislative initiatives; advises well-known companies in Latvia in crisis communication.
He has a Bachelor's degree in Political Science and a Master's degree in Cultural Management, which allows him to feel comfortable in various interdisciplinary projects; founded and managed regional and national non-governmental organisations, attracting funding of several million euros for the implementation of projects.
Olga Kazaka
Partner and co-founder
She has been working in the field of communication since the age of 15. She holds a PhD in Communication Science and has been teaching courses on Corporate Communication and Corporate Culture at the University of Latvia for over 13 years. Olga Kazaka is the author of the First PR Book (published in Latvian, Russian, and English), as well as dozens of scientific and business publications in the field of Corporate Communication. She is regularly invited as a speaker at conferences and seminars, including international ones; as an interviewee in media; and as a juror of international competitions.
Olsen+Awards
Olsen+Partners is the only agency in Latvia to have won the Grand Prix in the 35-year history of the IPRA Golden World Awards, the world’s most prestigious PR awards. In total, our team’s campaigns have been recognised as the best in the world twelve times.
2025 Winner of `IPRA Golden World Awards (GWA) 2025` in nomination ‘Public sector’.
2025 Winner of `IPRA Golden World Awards (GWA) 2025` in nomination ‘Climate change and literacy’.
2025 Grand Prix `IPRA Golden World Awards (GWA) 2025`
2025 Finalist at `IPRA Golden World Awards (GWA) 2025’ in category ‘Environmental’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Integration of Traditional and New Media’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Public affairs-Agency’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Public Sector-Agency’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Healthcare-Agency’.
2021 Winner of `European Excellence Awards 2021’ in nomination ‘Change Communications’.
2021 Finalist at `European Excellence Awards 2021’ in category ‘ ‘Estonia, Lithuania, Latvia’.
2021 Finalist at `European Excellence Awards 2021’ in category ‘Social media’.
2021 Winner of `IPRA Golden World Awards (GWA) 2021` in nomination ‘Influencer management’.
2021 Winner of `IPRA Golden World Awards (GWA) 2021` in nomination ‘Social media’, ‘Influencer management’.
2021 Winner of `IPRA Golden World Awards (GWA) 2021` in nomination ‘Integration of traditional and new media’.
2021 Finalist at `IPRA Golden World Awards (GWA) 2021’ in category ‘public sector’.
2019 Finalist at `European Excellence Awards 2019’ in category ‘Estonia, Lithuania, Latvia’.
2019 Finalist at `European Excellence Awards 2019’ in category ‘Government Agencies & Parties’.
2019 Winner of `IPRA Golden World Awards (GWA) 2019` in nomination ‘Integration of traditional and new media’.
2019 Finalist at `IPRA Golden World Awards (GWA) 2019’ in category ‘influencer management’.
2018 Winner of ‘Eventiada IPRA Golden World Awards 2018’ in nomination ‘Social projects’.
2018 Winner of `European Excellence Awards 2018` in nomination ‘Change communications’.
2018 Winner of `IPRA Golden World Awards (GWA) 2018` in nomination of agencies working with the public sector.
2018 Bronze at ‘Mi:t&links. Baltic Communication Awards 2018’ in the category ‘Digital Communications’.
2017 Finalist at 'Mi:t&links. Baltic Communication Awards 2017' in category ‘Public sector campaign’.
2016 Golds at `Baltic PR Awards 2016` as the best ‘public sector campaign’.
2016 Golds at `Baltic PR Awards 2016` as the best ‘social campaign’.
2011 Gold at `Baltic PR Awards 2011`.
Show all awards +
Contacts
Address:
Olsen+Partners (SIA PR Kvadrāts)
13 Alberta Street, Riga, LV-1010, Latvia
13 Alberta Street, Riga, LV-1010, Latvia
E-mail:
info@olsen.lv
Phone:
+371 25809161
Social Media:
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