Trust=Strategy+
Communications
TURNING SHORT-TERM ATTENTION INTO LONG-TERM TRUST
Latvian communication agency Olsen+Partners combines a strategic approach with extensive practical experience in the field of public relations, marketing and advertising, thanks to which it turns clients' challenges into success stories and short-term attention into long-term trust.
Olsen+Competence
Do you need a press release, press event, press office, influencer marketing, marketing or social campaign...
This campaign is an example of how public sector messages compete for attention in the media landscape.
We provide communication services not only in Latvia, but also in Lithuania and Estonia.
By order of the Investment and Development Agency of Latvia, we attracted participants to a business incubator.
Our experts are in demand as speakers at leading conferences on communication, business, management and development.
Strategic vision of the communication field is our strength.
We create commercial videos of any complexity and specificity. In this case, we developed a package of videos and photos for advertising and the website of the Latvian cosmetics brand Response by Dr.Stavro.
Talking to young people about the importance of paying taxes requires audience recognised authorities and the right message.
We also organise events of varying complexity.
We helped create a hype in the media and public spotlight about the opening of the iDeal Apple Premium Partner store, which lead to a long line to the store.
The integrated marketing campaign "3 steps to safe roads in Latvia" was developed by communication agency Olsen+Partners (formerly A.W.Olsen & Partners) on the order of the Motor Insurers' Bureau of Latvia.
In just 2 weeks, the team of communication agency Olsen+Partners (formerly A.W.Olsen & Partners) planned and organised from "A" to "Z" a campaign for the 4F sportswear brand in Lithuania.
Insurance is an issue that is always relevant, though we are ready to think about it only when something happens.
We often use the NUDGE approach, which assumes that it is best to deliver the message at the moment when the audience is as ready as possible to perceive and act on it.
We like innovation, so we often supplement classic communication channels with the latest developments.
As a newsworthy occasion for the Hartwall Original Long Drink brand, we organised an art project opened with a special party.
Both international and Latvian organisations highly value the quality of our press office, thanks to which they can develop media relations.
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Olsen+Insights
Immortal Content and the Illusion of Control
Communication does not end the moment a press release is republished by news portals or when we hit “post” on social media. Content continues to live on—it is reshaped, interpreted, and redistributed,...
01.04.2026
The second most important reminder this spring
The first and most important reminder this spring, of course, is to apply SPF — but many are already talking about that. Meanwhile, Olsen+Partners reminds communicators and organizational leaders about what...
09.03.2026
Communication 2026: The Return to Responsibility
In recent years, communication has strived to be light, lively, and as authentic as possible. Sometimes even frivolous. Brands moved away from formal tones, learning to speak more simply, demonstrate vulnerability,...
03.03.2026
This can't wait any longer
By "this" we mean our overview on what's trending in February.
Not only that - we also dive deep into HOW and WHY to use specific communication tools and methods to reach broader audiences and connect with them on another...
09.02.2026
Communication Trends for 2026
January sets the tone for the entire year, so we have compiled the key trends that will impact both brands and public communication in 2026.
21.01.2026
TOP 10 Business Women in Latvia Revealed
A survey conducted by the communications agency Olsen+Partners* has identified which women the Latvian public considers to be the most outstanding contemporary leaders in business. The Top 10 businesswomen in Latvia...
14.10.2025
For the first time in history, a Latvian campaign has won the Grand Prix at the world’s most prestigious public relations competition
The 2025 Grand Prix at the IPRA Golden World Awards for Excellence (GWA) was awarded to the campaign “Data is a Value....
06.10.2025
A Unique Women’s Leadership Tie Created in Latvia
88% of Latvian women say that clothing is what helps them feel confident in the workplace, according to a survey conducted by the communications agency Olsen+Partners*. Highlighting that clothing and...
01.10.2025
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Olsen+ Career
We cooperate with the best ones! If you have talent in public relations, marketing or advertising, developing strategies or creative ideas, graphic design, copywriting, creating content for social networks or project management, contact us as soon as possible by writing to vakance@olsen.lv.
Trust keepers
Since the establishment of Olsen+Partners (formerly A. W. Olsen & Partners) in 2005, the partners of the company have been systematically inviting the best communication experts to join the team, which allows them to quickly and qualitatively solve issues of various complexity and extent.
Gints Lazdins
Partner and co-founder
Since 2002, he has been advising organisations from the private, public and municipal sectors; initiated and directed the approval of several legislative initiatives; advises well-known companies in Latvia in crisis communication.
He has a Bachelor's degree in Political Science and a Master's degree in Cultural Management, which allows him to feel comfortable in various interdisciplinary projects; founded and managed regional and national non-governmental organisations, attracting funding of several million euros for the implementation of projects.
Olga Kazaka
Partner and co-founder
She has been working in the field of communication since the age of 15. She holds a PhD in Communication Science and has been teaching courses on Corporate Communication and Corporate Culture at the University of Latvia for over 13 years. Olga Kazaka is the author of the First PR Book (published in Latvian, Russian, and English), as well as dozens of scientific and business publications in the field of Corporate Communication. She is regularly invited as a speaker at conferences and seminars, including international ones; as an interviewee in media; and as a juror of international competitions.
Olsen+Awards
The ideas developed and implemented by the Olsen+Partners team have won the most prestigious awards in the communication industry. Twelve times our campaigns have been recognised as the best in the world.
2025 Winner of `IPRA Golden World Awards (GWA) 2025` in nomination ‘Public sector’.
2025 Winner of `IPRA Golden World Awards (GWA) 2025` in nomination ‘Climate change and literacy’.
2025 Finalist at `IPRA Golden World Awards (GWA) 2025’ in category ‘Environmental’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Integration of Traditional and New Media’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Public affairs-Agency’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Public Sector-Agency’.
2023 Winner of `IPRA Golden World Awards (GWA) 2023` in nomination ‘Healthcare-Agency’.
2021 Winner of `European Excellence Awards 2021’ in nomination ‘Change Communications’.
2021 Finalist at `European Excellence Awards 2021’ in category ‘ ‘Estonia, Lithuania, Latvia’.
2021 Finalist at `European Excellence Awards 2021’ in category ‘Social media’.
2021 Winner of `IPRA Golden World Awards (GWA) 2021` in nomination ‘Influencer management’.
2021 Winner of `IPRA Golden World Awards (GWA) 2021` in nomination ‘Social media’, ‘Influencer management’.
2021 Winner of `IPRA Golden World Awards (GWA) 2021` in nomination ‘Integration of traditional and new media’.
2021 Finalist at `IPRA Golden World Awards (GWA) 2021’ in category ‘public sector’.
2019 Finalist at `European Excellence Awards 2019’ in category ‘Estonia, Lithuania, Latvia’.
2019 Finalist at `European Excellence Awards 2019’ in category ‘Government Agencies & Parties’.
2019 Winner of `IPRA Golden World Awards (GWA) 2019` in nomination ‘Integration of traditional and new media’.
2019 Finalist at `IPRA Golden World Awards (GWA) 2019’ in category ‘influencer management’.
2018 Winner of ‘Eventiada IPRA Golden World Awards 2018’ in nomination ‘Social projects’.
2018 Winner of `European Excellence Awards 2018` in nomination ‘Change communications’.
2018 Winner of `IPRA Golden World Awards (GWA) 2018` in nomination of agencies working with the public sector.
2018 Bronze at ‘Mi:t&links. Baltic Communication Awards 2018’ in the category ‘Digital Communications’.
2017 Finalist at 'Mi:t&links. Baltic Communication Awards 2017' in category ‘Public sector campaign’.
2016 Golds at `Baltic PR Awards 2016` as the best ‘public sector campaign’.
2016 Golds at `Baltic PR Awards 2016` as the best ‘social campaign’.
2011 Gold at `Baltic PR Awards 2011`.
Show all awards +
Contacts
Address:
Olsen+Partners (SIA PR Kvadrāts)
13 Alberta Street, Riga, LV-1010, Latvia
13 Alberta Street, Riga, LV-1010, Latvia
E-mail:
info@olsen.lv
Phone:
+371 25809161
Social Media:
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