It is necessary to conduct a "digital detox" of Corporate Relations

To reply to 56 emails, every 10 minutes to look into the social network, to photograph and publish your lunch or view through the window in them ... For many modern people it has become not just the obligatory daily program, which begins immediately after waking up, but a real dependence. With the invention of the Internet economists have started talking actively about the attention economy where the most valuable, scarce and irreplaceable resource becomes nothing more than the audience's attention. Companies are actively fighting for the opportunity to draw attention to their news, products or services; exchanging attention to the valuable information, awards and other benefits. And here we enter a vicious circle: companies communicate more actively to attract attention and it further clogs the information space and leads to a more acute shortage of important resource. The audience begins to suffer from the scope of events, news and announcements, collapsing at them through all the possible gadgets. As a result of these processes appear cafes with a sign "There's no Wi-Fi, communicate with each other!", and the camps of "digital detox", where at the entrance you have to leave smart phones, computers, tablets, and other newfangled gadgets. Instead, guests are invited to enjoy the simple values: live communication, the beauty and diversity of nature. Here, people are taught to enjoy the moment and not seek to capture and publish it on social networks. Trends show that after a whirlwind romance with new technologies many of us are again ready to evaluate offline relationships, not only with people but also companies. Therefore, if a few years ago we thought about how to implement a web environment in our communication, now it is time to think how online communications complement "live" relationship. Perhaps each company should develop a campaign of "digital detox"?