Latvian PR Bestseller Now Published in English

"First PR Book" is a practical guide to the fundamentals of public relations, valuable for students, press secretaries, PR managers, marketers, executives, business owners, civil servants, and public figures for whom reputation is part of their professional capital. The book is designed for those who understand that communication is one of the most powerful tools for influence and goal achievement.

“The book touches not only on aspects of communication but also on marketing, psychology, sociology, behavioral economics, and other related disciplines. It covers everything from professional skills, insights, techniques, and life hacks to the ability to think creatively, manage time effectively, and handle stress. Essentially, it is a handbook for achieving goals through effective communication,” says the author, Olga Kazaka, a communications practitioner with 25 years of experience, PhD in communication, and partner at Olsen+Partners.

The official book launch will take place at the Marketing Shake festival on May 22, 2025, where it will be available at a special price at the Olsen+Partners booth. Additionally, the book is already available at www.olgakazaka.com, with worldwide shipping.