Olsen+Insights

Communications and influence agency Olsen+Partners has developed a free tool, Olsen+TextAudit, which analyses text and identifies linguistic features that may cause it to be perceived...

As of 2 August 2026, the European Union has begun applying new transparency requirements for the use of artificial intelligence (AI). This does not mean that every text or image created...

Not only literally, but also in the world of communications, we're heading into a very hot season, with the rain offering only brief relief. Latvia's upcoming parliamentary elections will turn...

The communications agency Olsen+Partners conducted a series of interviews with representatives from the editorial teams of Latvia's 10 largest media outlets...

Only 21% of Latvians view the use of artificial intelligence (AI) in the communication materials of organizations and their leaders positively, according to a public opinion survey...

Why has my public relations agency seen a sharp increase in demand for executive personal branding strategies and media training over the past year? It is tied to a highly significant trend.

Communication does not end the moment a press release is republished by news portals or when we hit “post” on social media. Content continues to live on—it is reshaped, interpreted, and redistributed,...