PR teapot from the professionals

Between 28 and 30 of May 2010, in Lígatne at the “Workshop of Dynamic Thought” («Dinamiskās domas darbnīca») communication students increased their creative energy levels and mastered their professional skills.

Partner of A.W.Olsen & Partners/Scholz & Friends Riga and the Member of the Board of the Latvian Association for Public Relations Professionals (LASAP) Olga Kazka for three days headed the Jury that assessed creative students’ work entered for competition.

For three days communication students from three major higher education establishments of Latvia in informal setting have attended lectures of eminent Latvian and foreign communication professionals.

Afterwards the students competed in a creative challenge, when they had to generate a PR campaign for certain products, having particular objectives. Within the challenge format LASAP awarded its special prize “PR teapot” to the most professionally performed campaign. The award went to the project, developed by Viktors Zakis’s group for the public transport operator Rīgas Satiksme.

This year a professional team comprising some LASAP members, for the first time has also developed its creative proposal.

“I think that this workshop is a unique chance for the communication students to meet the industry practitioners in an informal setting, to form new professional contacts and get a valuable experience, while learning latest trends in the communication sector. As for myself, each year I with a great interest listen what the guest lecturers have to say and how our students will surprise the audience in their presentations,”- notes Olga Kazaka.